Hudson, Ohio — Hedges & Company, a SEMA-member market research and database marketing firm, has published demographics of enthusiast vehicles as part of their “66 Trends in 66 Days” series, leading up to the opening of the 2012 SEMA Show and AAPEX Show on October 30.
Over the past several weeks, ownership statistics have been published for these vehicles, each an important vehicle for sales of accessories, whether sold as a new or used vehicle:
- 2005-2013 Ford Mustang: The typical 5th generation, S197 Mustang owner is a homeowner, has an annual household income of $72,115 and 68% are male.
- 1994-2004 Ford Mustang: 53% of owners of the SN-95/4th generation Mustang own their own home, have an annual household income of $61,741 and 62% are male.
- 2010-2013 Chevrolet Camaro: 22% of 5th generation Camaro owners are 35-44 years old, have an annual household income of $74,203 and 72% are male.
- 2008-2013 Dodge Challenger: A third of these 3rd-generation Challenger owners have an estimated credit risk score of 730 or higher, have an average household income of $73,993 and 78% are male.
- 2007-2013 Chevrolet Silverado: These GMT900-generation full-size truck owners have an average household income of $63,703 and 85% are male. Owners of the GMC Sierra, the sister truck to the Silverado, are similar with a household income of $65,708 and 87% are male.
- 2009-2013 Ford F-150: Owners of the current generation Ford full-size pickup have an average household income of $71,862 and 86% are male.
- 2005-2013 Corvette: the average owner of a C6 Corvette has an annual household income of $87,576 and 86% are male.
Hedges & Company is posting new trends, facts and statistics about the specialty auto parts industry each day in their “66 Trends in 66 Days” blog series. Visitors to http://HedgesCompany.com/blog will learn about new consumer behavior, the future of the industry and much more. Recent posts have included market research, demographics of vehicle owners, trends on mobile shopping, social media strategies and brand recognition pulled from Hedges & Company’s proprietary BuyerZoom and BrandZoom market research reports.
Members of the automotive aftermarket are also invited to join the discussion by posting their own thoughts on the Hedges & Company site. They can also join the discussion on Twitter by following @HedgesCompany or by searching for the hashtag #66trends.
