LAS VEGAS — ADESA will auction a 2010 Harley-Davidson Softail Deluxe FLSTN during the National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas.
The auction begins at 1 p.m. on Sunday, Feb. 5, at the ADESA exhibit (Booth No. 1141) in the Las Vegas Convention Center. There is no reserve.
The money raised from the auction will be presented to National Automobile Dealers Charitable Foundation on behalf of the Wounded Veterans Initiative of Canine Companions for Independence.
“It’s an honor to auction this motorcycle to benefit the National Automobile Dealers Charitable Foundation,” said Tom Caruso, ADESA president and CEO. “Giving back is important to ADESA, and I appreciate this opportunity to support the NADA Foundation and the Wounded Veterans Initiative of Canine Companions for Independence.”
“We want to thank ADESA,” said Bob Mallon, chairman of the NADA Foundation. “This is creative way to raise money to support the Wounded Veterans Initiative.”
The motorcycle can be viewed beginning at 8 a.m. on Saturday, Feb. 4, when the NADA convention opens. The event is not open to the general public.
The NADA convention runs Feb. 3 to 6. For more information, visit www.nadaconventionandexpo.org.
Editor’s note: Mallon will also present the Wounded Veterans Initiative with a $10,000 donation at the NADA Foundation exhibit (Booth No. 2052) in the Las Vegas Convention Center at 10:30 a.m. on Saturday, Feb. 4.
ADESA offers a full range of auction, reconditioning, logistical and other vehicle-related services to meet the remarketing needs of both its institutional and dealer customers. With 70 auction locations in the United States, Canada and Mexico, strategically located near metropolitan areas with a large concentration of used vehicle dealers, the company is well positioned to host physical and Internet auctions. ADESA LiveBlock simulcasts vehicles worldwide. ADESA DealerBlock offers two ways to buy: bid-now sales events or buy-now pricing 24/7. Through its related subsidiaries of AutoVIN® and PAR North America, it is also able to provide additional services including inspections, inventory audits and remarketing outsourcing solutions including a network of repossession agents, titling and auction sale representation. Visit ADESA.com for details.
About the National Automobile Dealers Charitable Foundation
The NADA Foundation, the philanthropic arm of NADA established in 1975, is a non-profit organization that supports a wide variety of charities and causes, including the Wounded Veterans Initiative of Canine Companions for Independence and natural disaster relief for dealership employees. The NADA Foundation also provides grants to colleges and universities, including scholarships to the families of 9/11 victims.
The NADA Story
The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealerships with 32,500 franchises, both domestic and international. For more information, visit www.nada.org.