Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more.

To that end, session leaders have offered an expanded explanation of what is in store at their session in Las Vegas. Dealer eProcess’ Eliana Raggio and Horne Auto Group’s April Simmons offer a deeper insight for the session titled Stop with the Fluffy Duffy Crap and Rev Up Your Website Conversions.

Turbocharging Your Dealership’s Website Performance

Dealers, get ready to start your engines! We’re revving up for an interactive session where each participant will embark on a fascinating journey, designed to tap into the hidden potential of their dealership website. Industry experts Raggio, CMO of Dealer eProcess, and Simmons, Marketing Director of Horne Auto Group, are ready to lead the charge and provide automotive professionals with a tailored experience geared to enhance their online presence and drive greater conversions.

Together, they’ll lead attendees through each stage of the customer journey and discuss the most effective ways to optimize various website elements to seamlessly guide prospects all the way down the marketing funnel. Each attendee will walk away from the session energized and equipped with actionable tactics and strategies they can implement the minute they log on to their website.

What Dealers Are Doing Now & Why It’s Not Working

While some dealers regularly post content, activate SEO strategies, and update the available tools on their websites, much of it is fluff. Your content, SEO, and tools are all important elements that contribute to the success of your website, but it’s important that their incorporation into your site is intentional and mindful.

When these elements are only added to cross something off a ‘website checklist’ the content is merely filler or ‘fluff’, that isn’t fulfilling its purpose of boosting your website conversions. If you are posting content or activating strategies because you have to, and aren’t putting any intent behind it, it could wind up doing more harm to your website than good. In order to drive conversions, every aspect of your website has to be considered at great length to effectively attract, engage, and encourage visitors to submit a lead.

The Importance of an Engaging Website

With most of today’s shoppers opting for digital stores, ensuring your dealership website imitates the exceptional service one would expect when walking into your physical storefront is key. This can be accomplished through pop-up chat features that greet customers, an up-to-date inventory, and transparent payment options.

Websites are also more likely to be recognized by search engines when using custom content, which is still king in optimal SEO. By providing customers with attractive experiences on your website, they’ll feel compelled to further explore what your dealership has to offer them. This can effectively decrease your bounce rate, and increase time spent on site–two important key performance indicators that accurately reflect the level of interest visitors have with your products and services during their customer journey.

Navigating The Customer Journey

Each stage of the customer journey is pivotal in your conversions and determines if a website visitor remains a visitor, or submits a lead and becomes an engaged customer. As customers navigate through each of the five stages: awareness, consideration, purchase/decision, loyalty, and advocacy, it’s important you cater your website to match their evolving needs.

Masters of marketing, Simmons and Raggio have combined years of experience in successfully pinpointing critical shifts and opportune times to engage with customers throughout their journey, and are ready to help you replicate those tactics within your own strategy.

Revving Up Your Website Conversions

To help you prepare your website and uncover its untapped potential, our speakers have curated a presentation that elaborates on best practices for peak website performance that converts visitors into loyal customers!

Attendees will be encouraged to engage with the speakers in this incredibly interactive presentation, where dealers will have the chance to ask questions specific to their website. There won’t be a better place for you to get first-hand expert advice from some of the best in the business at no cost to you.

We’re confident that after incorporating these strategies and improved elements into your website, you’ll watch your conversions transform right before your eyes!

Save Your Seat

Optimal website performance is within reach! The Digital Dealer Conference is right around the corner, and we want to make sure you mark your calendars and claim your ticket to this one-of-a-kind presentation! Simmons and Raggio don’t want you to miss out on the opportunity to discover your website’s true potential and subsequently produce more quality leads and sales.

Register here to reserve your spot! Catch you there!

DDCE2024 Events

#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.

Digital Dealer Conference & Expo will include:

• Enhanced networking: more meetups and fun ways to connect throughout the event
• A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
• An expo hall with 120+ cutting-edge auto retail solutions
• 75+ actionable sessions
• Masterminds and interactive labs
• And more!

Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:

• Dealership (exclusively for dealers and employees of a dealership)
• OEM (exclusively for vehicle manufacturers)
• Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)

Click here to register now.