According to The Wall Street Journal, car buyers are increasingly loyal to their brands.
Brand loyalty is on the rise among car shoppers, and certain auto companies are making big gains according to a new study of repeat buying behavior from auto-industry data company Polk.
The firm’s data from the first quarter of this year indicate average new-vehicle brand loyalty rose to 51.5%, which is more than 2 percentage points compared with the same period in 2012. Of the brands included in the analysis, Polk said 13 posting increases larger than the industry average.
