There is no escaping the love affair with Millennials. Everyone has an opinion on them and how they want to be sold and marketed. Every thought leader is giving their strategy on how to attract them. Every vendor is using Millennials as the reason the newest gadget is a must-buy. With all this attention you’d think that Millennials were the only ones with money.
The chatter about Millennials is they are suspicious of marketing. They rely more on friends than brands, particularly friends they’ve connected with online. They grew up in the information age so they leverage the internet to do research before buying and are purchase savvy. They shop online regularly and expect a seamless online to in-store sales process.
If you think these traits only describe Millennials, you’re wrong. Here are the facts:
- Business Insider reported Amazon demographics showing the online retailer’s buyers age broke down by Non-Prime vs. Prime users, the company’s upgraded account status. The study showed that Amazon customers 40 and up were more likely to purchase Prime memberships than younger generations. 60+ had the highest percentage of Prime users. Result: older generations are attracted to the convenience of premium online shopping.
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