About the Show
Digital Dealer Conference & Expo is the only conference & expo built specifically for automotive professionals who want to drive real results through smarter marketing and advertising.
In 2026, we’re bringing the show to Detroit, the heart of the American automotive industry, placing the event at the center of the brands, leaders, and innovation shaping the future of automotive retail. Designed to connect dealers with the partners, insights, and strategies they need to grow, Digital Dealer delivers high-impact education, hands-on learning, and meaningful networking across the show floor.
Call for Papers is now open for industry leaders ready to share real-world insights and actionable strategies with an engaged automotive audience. Mark your calendar for September 22-23, 2026 and join us in Detroit.
Why Attend Digital Dealer Conference & Expo?
Curated Networking Experiences
Elevate your strategy with actionable next steps for adapting to new digital tools and consumer habits. Learn from industry leaders sharing real, measurable solutions to help you grow your dealership.
Learn from Leading Experts
Connect with innovative solution providers and discover the tools you need to turn challenges into opportunities. Our new dedicated Expo Hall hours provide more time to explore the latest advancements.
Discover New Products
Experience a two-day format with precisely curated sessions. Fewer overlaps and new session structures allow you to focus on real strategies, efficient networking, and impactful takeaways.
Fantastic Conference and Expo! Great speakers, networking and product demos!
Digital Dealer is an incredible event for connecting with technology-forward companies and innovative dealers. […] Whether you’re offering high-tech products or a dealer looking to gain a competitive edge through technology, Digital Dealer is the expo you don’t want to miss.
Digital Dealer continues to bring Industry leaders in the digital world of Auto industry together and conforming a great event for marketing , learning and networking.
Digital Dealer 2025 was great for networking with Vendor Partnerships, new and existing.
Who Should Attend Digital Dealer?
Digital Dealer Conference & Expo is the only event built exclusively for automotive leaders who want to drive measurable growth through smarter marketing, advertising, and digital strategy. Whether you’re focused on operations, sales, or customer experience, the agenda is tailored to help you solve real dealership challenges and stay ahead of the curve.
Dealer Principals & GMs – Streamline operations and boost profitability
Marketing & Internet Directors – Elevate engagement and maximize ROI
eCommerce & CRM Managers – Optimize digital retail and shopper data strategy
Fixed & Variable Ops Directors – Improve performance and efficiency across departments
If you lead, drive strategy, or manage results at your dealership—this event is built for you.
