Cory Mosley’s new book on developing traditional and new-school selling skills, attitudes and successes is a pearl of selling intelligence for any automobile showroom, Internet and Business Development Center (BDC) sales associates. He unveils “The Way I See It” this weekend through Monday at NADA, booth 6813.
With a forward by industry legend Jim Ziegler, “The Way I See It: Thoughts, Commentaries and Musings of a Retail Car Guy” aptly captures Mosley’s direct yet relational take on progressive retailing. He is the founder of Mosley Automotive, a sales strategy and training company, and a much-sought-after conference, in-dealership, and seminar trainer and speaker, as well as a frequently published author.
Bound within its pages, “The Way I See It” delivers condensed, potent sales advice, useful whether the reader is a showroom, Internet or BDC associate – or in many cases a key dealership manager or principal owner.
More than that, in “The Way I See It” Mosley takes the reader into real-world dealership situations where the best teaching happens. He helps the reader look into the mirror of self-evaluation. He retraces the “Road to the Sale” and shares how to become part of the future and not the past. Finally, he deals up game-changing ideas, and helps readers set priorities, goals, schedules and attitudes so they can produce more more profitably whether as a sales person, manager or owner.
“I’ve observed and challenged the status quo for years and the thoughts I share are sometimes blunt, often humorous but always richly rewarding for those who can develop the right skills, make the tough choices, and adapt to the progressive selling techniques today’s customers demand,’ Mosley said.
Between the pages of “The Way I See It” is enough insight to help most any automotive professional sharpen their game.
As a go-to consultant and trainer, Mosley looks beyond simple solutions to help his dealer and manufacturer clients uncover – and correct – the core and often-complex problems that limit their potential. He developed this progressive approach during a sales and consulting career that now spans more than 16 years to guide small and large dealers in rebuilding or refining their sales, BDC and Internet operations for success.
Mosley earned his stripes on the dealership front lines, working on the showroom floor and in the BDC before serving as an Internet director, for Lexus’ largest e-commerce department — and as general sales manager for Nissan and VW franchises. Since launching Mosley Automotive in 2004, he has implemented for his clients advanced CRM applications, BDCs, call center programs, phone tracking technology, Internet lead aggregation and management systems and mobile solutions, as well as e-mail marketing and SEO/SEM campaigns. He has worked with a variety of automotive brands, including ultra-luxury makes such as Ferrari and Maserati.
For more information, contact Mosley at 877.667.5398 or [email protected] or at NADA at booth 6813.
