The Latest Advanced Measurement Capabilities and Best Practices to Reach Today’s Connected Consumer

Reaching today’s connected consumer requires leveraging an omnichannel approach to best reach your audience and garner custom analytics to achieve greater sophistication in planning, purchasing, measuring, and optimizing your advertising investment.

In this webinar, you’ll hear – directly from Amazon – about new opportunities within the Streaming TV and Audio space. Tim Daher from Amazon Ads will share insights into how Amazon Marketing Cloud can help enable dealers with the ability to match media exposure to offline sales. Joining him will be Shane Stender from SilverBack Advertising, sharing insights from their experience in using Amazon’s Marketing Cloud to help their customers reach the right audience.

Learning objectives: 
-Explore best practices for Amazon Ads and how to effectively run campaigns that positively impact vehicle sales
-Learn about advanced measurement capabilities with Amazon Marketing Cloud (AMC)
-Gain new insights into how today’s consumers are shifting time and attention to streaming audio and video