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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Marketing & Advertising

Lack of Auto Ads Notable for Super Bowl LIX

In years past, an automakers Super Bowl ad would be the buzz the following day.And many times, there would be a debate about which one was better due to the shear numbers of those aired. But only two automakers offered commercials for Super Bowl LIX—a Jeep ad...

Retail Footprint Still Key for U.S. Car Buyers

Retail Footprint Still Key for U.S. Car Buyers

As the new normal takes hold at auto dealerships, the blended approach of online and in-person interaction continues to grow. A recent report from OC&C Strategy Consultants point to dealers focusing on an omnichannel approach to increase sales as the surge in...

Auto Industry Expected to Face the Most Disruption in 2025

Auto Industry Expected to Face the Most Disruption in 2025

The automotive sector has emerged as the most disrupted major industry in an annual survey of the forces shaping the global economy. CEOs and other senior executives polled that found autos leapfrogged sectors including healthcare, technology and financial services in...

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