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Press Releases

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

San Francisco, CA—February 6, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases acro
Feb 6, 2018

Big Game Auto Commercials Inspire Immediate Consumer Engagement On Cars.com

Across the country, traffic for Kia, Lexus, and Jeep drove the majority of site activity increase during game time CHICAGO, Feb. 5, 2018 /PRNewswire/ — The Big Game was a fierce football competition and a battle for the six automakers who ran
Feb 5, 2018

UpdatePromise Names Sugato Chattopadhyay as Director of IT

Chino, CA, January 29, 2018 – UpdatePromise is excited to announce the recent addition of Sugato Chattopadhyay, who will act as the company’s new Director of IT. Mr. Chattopadhyay joins the UpdatePromise team with over 25 years of Global IT exper
Feb 5, 2018

BLACK BOOK USED VEHICLE RETENTION INDEX FALLS IN JANUARY LED BY DECLINES IN NEAR LUXURY CARS

Index Could Be Stable The Next Few Months Due To Spring Selling Season LAWRENCEVILLE, GA (February 5, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solution
Feb 5, 2018

DealerFenix Introduces a Reporting, Workflow and Activity Solution for Auto Dealers

Innovative system designed to improve process adherence and consistency, eliminate repetitive tasks and automate activities to keep projects moving Albany, NY—Feb 5, 2018—DealerFenix today introduced an innovative reporting, workflow and activity
Feb 5, 2018

Data & Expert Resources for Super Bowl Automotive Advertising Effectiveness

The world of automotive is again expected to play a significant role in this year’s Super Bowl. Please note that Jumpstart Automotive media will again be analyzing share of shopper interest for automotive brands that are advertising during the
Feb 1, 2018

ADESA Launches First-of-Its-Kind Customer Rewards Program

CARMEL, Ind. – January 31, 2018 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), launches its industry-leading rewards program. ADESA Rewards allows customers to earn points when they purchase qualifying vehicles and specialty
Jan 31, 2018

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyz
Jan 30, 2018

Innovate Auto Finance debuts full-service loan portfolio investment program with $50 million commitment from multinational asset management firm

This partnership will leverage Innovate’s extensive experience acquiring subprime auto loan portfolios, as the company will source, perform due diligence, underwrite, process and service portfolios purchased by the asset management firm. FORT WORTH
Jan 25, 2018