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Digital Dealer Webinars

Digital Dealer webinars are your one- stop shop for automotive sales training, dealership marketing strategies, leadership education, and more. Whether your team members are in need of a refreshment course to stay current in the automotive industry or consecutive training in dealership education, Digital Dealer webinars are your ultimate live automotive training solution. Each live session is offered at no charge to attendees and provide samples and insight of the in depth content administered at the Digital Dealer Conference and Expo.

Upcoming Webinars

On Demand


Metrics: SEM v Display

:: February 11, 2016 :: We know that properly executed SEM campaigns and display strategies boost your online presence, but how do we measure their performance? Not all metrics are created equal. Don’t measure your SEM like you do display!

  • Presenter: Matt Martin
  • Sponsored By: PureCars

Finance Companies. Who is Hot and Who is Not

:: February 4, 2016 :: Join InterActive Financial Marketing in their next session in their series on Special Finance. We have asked our good friend and foremost leader in special finance, Greg Goebel, CEO of DealerStrong to talk about the current finance company landscape. Who is buying subprime deals, what are the profits and who is not buying, or should be a last resort due to low gross profit.

  • Presenter: Greg Goebel
  • Sponsored By: InterActive Financial Marketing

Stop the Bull Sh*t – A GM’s Guide to VDP Analytics – What to Ask and Expect

:: February 2, 2016 :: There’s lots of talk about the importance of VDPs impacting sales. In fact, many dealerships spend thousands, if not millions, of dollars on digital marketing just to get people onto their VDPs. Yet, in a market where everyone is saying that they can get you more VDP traffic, what and who’s to believe? How can you tell what’s real and what’s BS?

  • Presenter: Ian Cruickshank
  • Sponsored By: Speed Shift Media

2016 – MASTERY of ZERO MOMENT (Xperiential) Retail

:: January 28, 2016 :: 2016 is here! – the clock is ticking….are you ready to integrate and weaponize your Digital inMarket-Buyer Retail Selling Strategy? – register now for a proactive discussion to provide inStore immediate-action-items as well as review MUST-HAVEs within your active digital strategy.

  • Presenters: Bobbie Herron, Jennifer Briggs
  • Sponsored By: ZMOT Auto

What’s New with Facebook Ads from the Facebook Automotive Summit

:: January 14, 2016 :: In November, Facebook invited a handful of agencies out to their headquarters in Menlo Park to talk about Facebook Advertising, and Friendemic was excited to be able to attend. Facebook Ads are continuing to evolve, and lots of new features were revealed…some already available and others coming soon.

  • Presenters: Brent Albrecht, Jason Barber
  • Sponsored By: Friendemic

Special Finance 101

:: January 12, 2016 :: We will have a webinar series designed to teach dealers best practices to be successful in Special Finance. The first webinar will discuss the three necessary pillars to be successful in special finance

  • Presenter: Bob Harwood
  • Sponsored By: InterActive Financial Marketing Group

Online Reviews – Drive and Optimize Your Dealership’s Reputation

:: January 5, 2016 :: With 92% of consumers now reading online reviews, managing your dealership’s online reputation is no longer an option. In an industry with many similarities, online reviews can give your dealership an opportunity to differentiate from other dealers in your area while gathering actionable insights and increasing local SEO.

  • Presenters: Nathaniel Hancock, Nico Dato
  • Sponsored By: Podium