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Product Director for KPA’s HR Management Product Line Reveals How to Build Your Internet Sales Dream


The right mix of top talent, contractors and vendors, along with effective coaching, will ensure that you don’t just meet your sales goals, but that you exceed them. Join Kathryn Carlson, Product Director for KPA’s HR Management Product Line, to learn how to build a dream team for Internet sales. Carlson will discuss how to greatly improve your chance of hiring the people you need for success – not just those who are willing to work for you. She will also share proven techniques to reduce turnover and increase employee motivation specific to Internet salespeople. Building an Internet sales dream team will be one of the best investments you can make in your dealership’s long-term success. Kathryn Carlson is sharing his expertise with you.

What will you learn and what action items will you take back to the dealership?

1. Learn how to recruit the people you want to hire, not just the ones who are willing to work for you.

2. Learn how to calculate the right mix of staff, contractors and vendors for your dealership’s dream team.

3. Learn how to retain top talent – breaking the cycle of high turnover in the sales department.

Kathryn Carlson is the product director for KPA’s HR Management product line and a featured blogger on Carlson has more than 27 years of human resource management, consulting and HRIS product management experience and is a certified Senior Professional in Human Resources (SPHR). She frequently speaks on best practices in workforce management. A sample of Carlson’s webinars are available at Prior to joining KPA, she was a senior director at ADP. While at ADP, she led the team that developed a patented software application for employee selection.

A 13th Digital Dealer® Conference & Exposition Featured Speaker: Kathryn Carlson presents:  How to Build Your Internet Sales Dream — Building your dream team takes planning and persistence, but the payoff is high.

We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.

The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

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