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CEO and co-founder of Auction Genius Discusses How to Build a Bulletproof Buying System for Online Auctions


For many dealers and managers, the inability to acquire enough of the right used vehicle inventory impedes their success and profitability.  Todd Kinzle, Auction Genius CEO, reveals how you can clear this logjam by creating a more effective and efficient process for purchasing used vehicles via online auctions. Find out how to cut the time required to research used vehicles by more than 50 percent, increase “win” rates with a strategy-minded mix of live and proxy bids and set purchase parameters that protect each car’s profit potential and minimize the number of “problem” cars you acquire. Take-home bonus: Use Todd’s buyer performance blueprint to maximize the effectiveness and volume of online auction acquisitions. Todd Kinzle is sharing his expertise with you.

What will you learn and what action items will you take back to the dealership?
1. Learn how to create clear-cut parameters to efficiently identify the “right” cars for online auction acquisitions.
2. Learn how to set performance benchmarks for buyers to improve their effectiveness as online auction participants.
3.Learn how to use technology and tools to mitigate purchases of risky cars.

Todd Kinzle is CEO and co-founder of Auction Genius. He and two friends founded the company nearly four years ago with a single goal: Apply their technology development skills that  would address an everyday problem for car dealers. The group opened an independent used vehicle dealership to gain an understanding of auto retailing. Auction Genius was born as they discovered the difficulties dealers encounter purchasing used vehicles from wholesale auctions. Prior to Auction Genius, Kinzle held sales and business development positions for marketing technology and property development firms. Kinzle also served as an outreach minister for a church in Longmont, CO, where he currently resides.

A 13th Digital Dealer® Conference & Exposition Featured Speaker: Todd Kinzle presents:  Build a Bulletproof Buying System for Online Auctions: This session provides best practices for dealers looking to acquire used vehicles more efficiently and effectively from wholesale auctions.

We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.

The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.  For more information, visit:

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