Conference & Expo: September 22-23, 2026
Huntington Place | Detroit, Michigan

Your Buyers Are Coming to Detroit. Meet Them There.

Where Solution Providers Meet Decision-Makers

Digital Dealer Conference & Expo is the only event built specifically for automotive professionals tackling marketing, advertising and digital operations. Dealership owners, GMs and marketing leaders arrive ready to evaluate solutions and source new suppliers, products or services.

Your booth puts you directly in front of the buyers who sign contracts and set budgets.

Who Walks the Floor

  • 41% Marketing Professionals—evaluating solutions day to day
  • 39% Owner/GMs—the people who approve the spend
  • 32% represent 20+ rooftops—multi-store groups with enterprise-scale buying power
  • 80% Franchise Dealerships, 20% Independent

Dealers arrive prioritizing advertising and marketing, data and analytics, lead generation, digital retail, CRM and DMS solutions and AI. If your product serves any of these categories, your buyers are already registered.

The thing that excites me most about attending digital dealer is the connections. It’s so fun talking to vendors and dealers alike and seeing what’s being brought to the industry. I am excited about moving to Detroit. I think it’ll give us a whole new feel…

Olivia Stapleton

Automotive Marketing, Sales Enablement, Dealer Teamwork

[…] Every year I love coming to Digital Dealer. But my favorite thing this year is the new format. We are loving the Ted Talk style, quick hit, quick information, actionable insight format for all of our clients in our industry. And of course, we cannot wait to see you in Detroit, the home of America’s automotive business. And one of the reasons I’m most excited is because a new venue always brings new partners, new relationships and people that sometimes don’t make it all the way out to Vegas.

Jade Terreberry

Senior Director of Strategic Planning, Cox Automotive

Digital Dealer is an incredible event for connecting with technology forward companies and innovative dealers. It’s the perfect place to exchange ideas, discover cutting-edge solutions, and stay ahead in an ever-evolving industry. Whether you’re offering high-tech products or a dealer looking to gain a competitive edge through technology, Digital Dealer Conference & Expo is the expo you don’t want to miss.

Amy Evans

VP of Operations, SellMore Protection