Conference & Expo: September 22-23, 2026
Huntington Place | Detroit, Michigan

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Your Next Deal Will Be on the Show Floor

Digital Dealer gives your company direct access to the dealership leaders who evaluate solutions, approve budgets, and make purchasing decisions. With 75% of attendees involved in or influencing buying decisions—and 39% serving as dealership owners or general managers—you’ll spend your time connecting with qualified prospects who are actively seeking new technologies, products, and services to improve their businesses.

Why Exhibit?

    • Reach buyers with authority. 85% of attendees represent multi-rooftop operations—these are the dealership groups with the budget, the scale, and the appetite to invest.

    • Generate qualified leads. Connect directly with a targeted audience of 488 qualified dealership attendees actively sourcing new suppliers, products, and services.

    • Stand out in a niche field. Digital Dealer attracts a curated set of solution providers—purpose-matched to what dealers are actively shopping for. Your booth reaches the right buyers, not the biggest crowd.

    • Exhibit where the industry lives. Detroit is home to the Big Three and hundreds of OEM suppliers. The audience you’re selling to works here—and the central Midwest location makes it an easier, more affordable trip from anywhere in the U.S. or Canada.

    • Get closer to the OEMs. Detroit puts you steps from the Big Three and the dealers who shape the industry’s next phase.

The thing that excites me most about attending digital dealer is the connections. It’s so fun talking to vendors and dealers alike and seeing what’s being brought to the industry. I am excited about moving to Detroit. I think it’ll give us a whole new feel…

Olivia Stapleton

Automotive Marketing, Sales Enablement, Dealer Teamwork

[…] Every year I love coming to Digital Dealer. But my favorite thing this year is the new format. We are loving the Ted Talk style, quick hit, quick information, actionable insight format for all of our clients in our industry. And of course, we cannot wait to see you in Detroit, the home of America’s automotive business. And one of the reasons I’m most excited is because a new venue always brings new partners, new relationships and people that sometimes don’t make it all the way out to Vegas.

Jade Terreberry

Senior Director of Strategic Planning, Cox Automotive

Digital Dealer is an incredible event for connecting with technology forward companies and innovative dealers. It’s the perfect place to exchange ideas, discover cutting-edge solutions, and stay ahead in an ever-evolving industry. Whether you’re offering high-tech products or a dealer looking to gain a competitive edge through technology, Digital Dealer Conference & Expo is the expo you don’t want to miss.

Amy Evans

VP of Operations, SellMore Protection