Cut Wasted Ad Spend. Maximize Every Marketing Dollar.
Marketing budgets aren’t getting bigger—but expectations are.
Digital Dealer is where dealership marketing leaders learn how to generate more qualified leads, lower acquisition costs, improve campaign performance, and use AI to work smarter—not harder.
Leave Detroit with practical strategies, proven workflows, and new ideas you can put into action the same week.
Register today and build a marketing plan that delivers measurable results.
Built for Dealer Marketing Teams
Whether you’re responsible for paid search, social media, CRM, digital retail, or overall dealership marketing performance, Digital Dealer delivers education designed for the challenges you face every day.
You’ll discover how to:
- Reduce wasted advertising spend
- Improve lead quality and conversion rates
- Build AI-powered marketing workflows
- Optimize Google Ads and paid social campaigns
- Measure ROI with greater confidence
- Create better customer journeys across every channel
No theory. No generic marketing advice. Just practical strategies from dealership professionals and industry experts.
Learn What's Working Right Now
Your conference pass includes access to:
- AI-focused education tracks
- Hands-on workshops and interactive learning
- 45-minute tactical sessions
- Live technology demonstrations
- Marketing and advertising experts
- Peer networking with dealership marketing leaders
Every session is designed to help you solve real dealership marketing challenges.
Explore the Latest Marketing Tech
Compare leading automotive marketing platforms, AI solutions, CRM tools, digital retail technologies, and advertising solutions—all in one place.
Meet directly with solution providers, watch live product demonstrations, ask questions, and evaluate technologies before making your next investment.
Connect with Marketing Leaders Like You
Some of the best ideas happen between sessions.
Share strategies, compare campaign performance, discuss AI adoption, and build relationships with dealership marketers facing the same challenges through networking events and interactive experiences, including the AI Hackathon.