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UID:172141-20260923T133000Z@digitaldealer.com
DTSTAMP:20260826T021639Z
DTSTART:20260923T133000Z
DTEND:20260923T143000Z
SUMMARY:The 20-Minute Profit Audit: Identifying Waste and Reclaiming Your Marketing Budget
DESCRIPTION:Stop wondering which half of your advertising budget is working. In this high-impact session\, you will perform a live\, "under-the-hood" audit of your dealership’s digital footprint to uncover hidden expenses that fail to move metal. Using your own mobile device\, you will learn to distinguish between vanity clicks and genuine shopper intent\, leaving with a physical "Profit Scorecard" to align your spend with your highest-priority inventory.\nKey Takeaways:\n\nEvaluate shopper quality by applying the "30-second rule" to distinguish between accidental clicks and engaged prospects who are actually viewing your vehicles\nAnalyze real-time search results to identify "brand cannibalization" where your budget is wastefully spent bidding on your own dealership name instead of capturing new market share\nCalculate the direct correlation between targeted ad spend and floor plan interest to determine exactly how much you can save by accelerating the turn of aging units
LOCATION:320
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