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UID:173019-20260922T163000Z@digitaldealer.com
DTSTAMP:20260902T220916Z
DTSTART:20260922T163000Z
DTEND:20260922T171500Z
SUMMARY:Stop Chasing the Click: How Modern Car Buyers Actually Make Decisions
DESCRIPTION:Today’s car buyer rarely follows a straight line from ad to lead to sale. Discovery\, social content\, search\, streaming video\, reviews\, dealer websites and real-world experiences all influence the decision—often long before a shopper ever submits a lead.\nThis session will explore how the automotive buying journey is changing and what that means for dealership media strategy. Attendees will learn how to distinguish demand generation from demand capture\, align media to the way consumers actually shop\, and move beyond last-click measurement toward a broader view of marketing contribution\, consumer intent and business outcomes.\nKey Takeaways:\n\nKnow whether you need to create demand or capture demand\nPlan media around how customers actually make decisions—not around channel silos\nMeasure contribution with multiple business signals\, not just clicks\, leads and last-touch attribution
LOCATION:320
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