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UID:172169-20260923T104000Z@digitaldealer.com
DTSTAMP:20260806T081211Z
DTSTART:20260923T104000Z
DTEND:20260923T110000Z
SUMMARY:Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin
DESCRIPTION:Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent\, reliable margin saving strategies. \nThis fireside chat will share how dealers are rethinking retention marketing through smarter customer segmentation\, disciplined offer strategy\, coordinated channel activation\, and incrementality-based measurement. The conversation will explore how dealers can identify which customers need an incentive\, avoid over-discounting those who would return anyway\, and align campaigns to OEM retention goals without losing sight of marketing performance.\nAttendees will walk away with visibility into insight and activation tools dealers can use now to build more accountable retention campaigns that connect audience strategy\, offer governance\, customer experience\, and measurable growth.
LOCATION:DealerTech Live
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