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UID:172553-20260922T133000Z@digitaldealer.com
DTSTAMP:20260816T155702Z
DTSTART:20260922T133000Z
DTEND:20260922T143000Z
SUMMARY:The Front Line: Stop Calling It a BDC — Start Building a Sales Team
DESCRIPTION:For years\, dealerships have talked about the importance of the BDC and internet sales while often treating the people handling those opportunities like a support department. But if your BDC is responsible for the first conversation with many of your customers\, why aren't we giving them the same culture\, training\, earning opportunity\, and accountability as the salespeople on the showroom floor?\nThis session challenges the traditional BDC model and explores what happens when you begin treating your internet team as a true front-line sales department. The session will explore how to build a sales-driven culture within the BDC\, train team members to have meaningful sales conversations instead of simply setting appointments\, create compensation and career opportunities that attract and retain talented people\, and establish clear performance standards that connect BDC activity to actual dealership results.\nAttendees will leave with a practical framework for transforming the BDC from an appointment-setting department into a motivated\, accountable sales team that works alongside the showroom to create a better customer experience and sell more cars.\nKey Takeaways:\n\nBuild a sales culture inside the BDC: Learn how to integrate your internet team into the dealership's sales culture through shared goals\, training\, recognition\, communication\, and expectations\nDevelop BDC representatives into front-line sales professionals: Understand how sales training\, product knowledge\, objection handling\, personalized communication\, and stronger customer conversations can move the BDC beyond scripts and appointment setting\nCreate opportunity with accountability: Learn how compensation\, career growth\, performance expectations\, and measurable KPIs can be aligned to attract stronger talent\, improve retention\, and connect BDC performance directly to dealership sales
LOCATION:330A
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