BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:172528-20260922T163000Z@digitaldealer.com
DTSTAMP:20260824T013510Z
DTSTART:20260922T163000Z
DTEND:20260922T171500Z
SUMMARY:Your CRM Isn&#8217\;t Broken. Your Culture Is.
DESCRIPTION:Most dealerships have a CRM problem. Except they don't.\nThey have a culture problem — and the CRM is just where it shows up.\nThis session makes the case that no software upgrade\, no new vendor\, and no additional training module will fix what is fundamentally a leadership and accountability problem. The data is simple and devastating: when you install the right culture\, the right standards\, and the right daily disciplines\, your CRM becomes the most powerful tool in your store. When you don't\, itbecomes the most expensive graveyard of missed opportunities in automotive retail.\nThe session will share the exact cultural reset that took a store from a low 30s closing ratio and 9.5 units per person to 43% close rate and 15 units per person — not through new technology\, but through a system so simple it uses pen and paper. No login required.\nIf you've ever blamed your CRM\, your leads\, or your team for results that start with you — thissession is your mirror.\nKey Takeaways:\n\nBuy-In From the Top Down — How to Turn Managers Into Leaders\nDaily Accountability at Every Level — Not Theory. Actual Steps\nMeasure What Matters — The Metrics That Actually Tell You If Your Culture Is Working
LOCATION:330B
END:VEVENT
END:VCALENDAR