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PRODID:-//Session Board//Session Board//EN
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UID:172146-20260922T163000Z@digitaldealer.com
DTSTAMP:20260726T042856Z
DTSTART:20260922T163000Z
DTEND:20260922T171500Z
SUMMARY:Closing the Experience Gap: How Dealers Can Compete in the Age of Direct-to-Consumer
DESCRIPTION:Dealers have irreplaceable advantages that no direct-to-consumer brand can replicate. The challenge is meeting customers where they already shop. In this session\, explore how a dealer-first digital storefront bridges that gap.\nThis session shares lessons learned from building the storefront from the ground up: how setup and onboarding were designed with dealer feedback\, how F&amp\;I fits into the digital experience\, and how the future of digital storefronts has been considered for dealers. The dealer partner shares perspective from inside a store: why they chose to join\, what surprised them once they were live\, and what results have looked like in practice.\nAttendees leave with a clear understanding of how a dealer-first digital storefront works\, what dealers control\, and how customer shopping activity is creating new opportunities for dealers to reach buyers and grow their business.\n\n\n\nKey Takeaways:\n\nExpand your reach with confidence: Attendees will understand how dealers reach new audiences through a digital storefront\, and that clear lines of ownership sit with the dealer throughout every transaction\nIdentify the experience gap: Attendees will be able to identify ways they can seamlessly transition the customer experience from their digital storefront into the dealership\nSee the path forward: Attendees will leave with a practical understanding of how digital storefronts fit into their existing operations\, and how customer activity on those storefronts is creating new ways to reach buyers who are actively shopping
LOCATION:330A
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