5/9/2022 9:40 – 10:05 AM

Room: Keynote Hall


Zach Hendrix

Strategic Lead – Automotive


Texan native, California transplant. 20+ year auto experience with a background and passion for automotive marketing, technology and the people who support it. Focused on bridging the gaps between the Tier 1-3 customer experience via conversation intelligence for marketing, digital retailing, sales enablement and better consumer experiences.

Digital Dealer