|5/10/2022 1:20 – 2:10 PM||
Room: Keynote Hall
With 25 years in the marketing arena, Troy Scheer is a high-performance marketing executive and growth catalyst with a bias for action. He offers extensive leadership experience and visionary insight to direct the strategy and implementation of brand development and positioning, product/business development, and audience engagement initiatives within competitive environments. His focus is closing the gap between marketing and the customer, leading the charge for a customer-centric business strategy, and serving as the “voice of the customer,” generating both short-term financial gains and long-term, Customer Lifetime Value for the brands he leads.