|5/10/2022 10:00 – 10:50 AM||
Facebook IQ Client Insights, US Automotive
Rita Proctor leads client insights for the US Automotive vertical at Facebook, where she helps uncover actionable insights about today’s automotive consumers that drive data-driven marketing strategies for clients. Prior to her current role, she was on Facebook’s global automotive sales team for eight years. Before Facebook, Rita was Director, Research and Planning for a digital-out-of-home startup and obtained her Master’s degree from the University of Tennessee.