|5/11/2022 11:00 – 11:50 AM||
Associate Director, Digital Media
Gowon Snyder leads the Paid Search strategy at L2T Media. He has over 15 years of performance-based marketing experience both agency and client side. Mr. Snyder has a wide breadth of experience having executed digital campaigns with both a B2B and B2C focus. He has led the initiative at L2T Media to switch their accounts to value-based bidding (aka Smart Bidding) and has been recognized as a leader in the space. He has been invited by Google to present Auto case studies on Smart Bidding. Mr. Snyder has an M.B.A from Northwestern’s Kellogg Graduate School of Management and a Bachelor’s from Denison University. He is a passionate fan of the Chicago Bears and Ohio State Buckeyes.