5/10/2022 2:20 – 3:10 PM

Room: Keynote Hall


Ernie Lee


Rimrock Auto Group

Ernie Lee has been fortunate to have had great teachers who have given him a great foothold into the auto industry. As a handicapped little person with dwarfism, during his 30+ years in the industry, he has moved up from the accounting office, to the finance office, to the front of the showroom and ultimately as a partner in six dealerships with eight brands: Subaru, Kia, VW, Chevrolet, Corvette, GMC Truck, Mercedes Benz and Sprinter. Under his watch, profits grew with the synergy. He is a problem solver, and he was fortunate enough to take his problem-solving dealership skills to work with the Litha Group, fitting into the fastest playing auto group in the industry. Through his attitude, great work ethic, intellect and enthusiasm, he has taught his dealership talent the fun of winning! He loves to win!

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