5/10/2022 2:20 – 3:10 PM

Room: Keynote Hall


Ashley Cavazos

Director of Digital Performance

Walser Automotive Group

Ashley Cavazos has been in automotive for just shy of 12 years. It’s been an incredible journey from starting as a receptionist at her local hometown dealership in South Texas to taking a leap of faith by moving to Minnesota to help an automotive group build their BDC strategy. Fast forward to today, where she is an industry leader in the automotive digital retail experience and leading Walser Automotive Group as their digital expert. Ashley serves as Co-Chair of the Women of Walser Automotive Group Board, focusing on the business development and empowerment of women in automotive, and is also an active member of WOCAN (women of color automotive network) as she is passionate about seeing more women and people of color not just reach their full potential but be given the opportunity to do so.

Digital Dealer