10/11/2022 9:00 – 9:50 AM

Room: Keynote Hall


Mike Svoboda

General Manager

Buchanan Automotive, Buchanan Auto Park

Mike Svoboda is the GM of Buchanan Automotive and Buchanan Auto Park in Waynesboro, PA. In only a town of just over 10,000 people, Mike has taken his dealerships to being the best in his area and region in sales. Mike uses a combination of his marketing efforts and forward thinking to keep his stores on the cutting edge. Pushing his team continually to strive for more, Mike has taken his insights in the automotive world and brought them to his stores. From his management style, to how his team handles their sales, mike has created a culture of success and excellence.

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