Northridge, CA — Peak Performance announced today that Christine Durkee has joined the company as an East Coast National Account Director. In her new position Christine will partner with established OEM clients to fulfill on the growth and development of their marketing and business needs, including competitive analysis and strategic planning. “Christine will play a key role creating initiatives to help retain customers and strengthen business, and her leadership will enhance the customer experience for our OEM partners” said Lauren Rheaume, Vice President of Corporate Accounts and Marketing.
Christine joins PEAK with a strong and varied background in the automotive industry. She was an integral part of operations at Volvo Cars of North America where she excelled as a Retail Advertising Analyst and Operational Process Manager. Most recently she was Project Consultant for Fleet Operations and Product Development nationwide at The Hertz Corporation.
About Peak Performance
PEAK PERFORMANCE is a leading CRM resource specializing in the fixed operation side of the automotive industry. The company’s innovative marketing solutions leverage leading-edge technology to boost retention and revenue. PEAK’s state-of-the-art products and services stand as the programs of choice for thousands of automotive dealers nationwide. For more information, visit gotopeak.com.