According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 59% during the month of April 2012. This information is based on statistics for national automotive Internet behavior for March 2012.
Below are a few key statistics from Datium’s data for April 2012
- Average Unique Visitors to per Websites: 5,2307
- Avg Unique Visitors to Shoppers (conversion): 59%
- Page views per shopper: 11
- VINs viewed per active visitor: .36
- Average shoppers to lead:
- LTAV (lead to active visitor): 2.79%
- LTV (lead to visitor): 1.65%
- Search Percentages:
- New: 35%
- Used: 65%