Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. “Create brand awareness” therefore serves as the first fundamental step in every solid marketing plan. Once general awareness is

TOTD: What Should VW Do to Sell More Cars in the U.S.?, from Motor Trend. November auto sales in the U.S. were revealed last week, and as usual, Volkswagen’s numbers were much lower compared to those of its rivals. Take the Volkswagen Jetta, fo

Scion Selects 3 Birds to Energize its Dealer Communications Program, from Virtual-Strategy Magazine. Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion

Car Dealers Borrow Sales Strategies From Tesla, from Insider Car News. It was only a matter of time before car dealers started to admit, at least to themselves, that Tesla Motors’ sales model has some good points. The move is ironic considering tha

Car buyers test-drive dealers on social media, from USA Today. “What’s it gonna take for me to get you on this Facebook page today?” Auto dealers ask that question with increasing frequency these days, now that buyers use social med

Here’s How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in new ways When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its

FOR IMMEDIATE RELEASE HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS? Lexus Tops Luxury Brands in December Consideration; Chrysler Leads All Brands CINCINNATI, OHIO (December 4, 2014) – Just how successful are the “Decemb

Setting the stage for a “huge” December, from Automotive News. Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales higher in November. Look for more of the sa

Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto. David Winslow’s car-buying experience went pretty well, but not perfectly. He spotted some flaws. For example, he detected a disconnect between his online research