By Melanie Borden, VP of Marketing, Celebrity Motor Cars Over the last few months I have been traveling down the road of digital retailing, a journey that the auto group I work for decided to take with a few select dealerships. The dealership group I

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it. 

By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold custome

Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt’s Wise Words, Bill Wittenmyer makes the distinction between selling and telling.

By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. Customers in your service department say that value is their top priority. Does that mean you’re charging too much; that you need to lower your pric

By Richard F. Libin, President, Automotive Profit Builders “The pen is mightier than the sword.”  This adage, coined by English author Edward Bulwer-Lytton in 1839, which indicates that communication is an extremely effective tool, has never

By Bill Playford, VP & Partner, DealerKnows Consulting When we hear an example of customer experience, it’s usually followed by an example of some international juggernaut of business. Apple, Disney, Nordstrom, and Ritz Carlton are almost all u

By Christine Plunkett, National Sales Director, Frikin Tech The automotive industry has plummeted to an all-time low closing rate on internet leads, an abysmal five percent average across all dealers in the U.S. We are only engaging 20 to 30 percent

By Cory Wright, Director of Training, CallRevu Today’s customers expect and demand a fantastic experience. From initial research to the showroom visit, delivering a great experience at every touchpoint will give you a distinct advantage over yo