In this week’s episode of Witt’s Wise Words, Bill Wittenmyer reveals who the most important person at your dealership is and why.

After decades of working in and with dealerships all over the country, I find that many don’t have a proper process in place, or if they do, it’s not being followed. I can’t tell you how many times I have pulled into a service lane and

Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works and why most dealers are using it as their primary measurement tool when making marketing spend decisions. While web traffic is certainly importan

There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in their quest to buy a new car. Through internet searches that turn into real contact, a user becomes a lead, who could then become a customer. Down th

Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an easy, but effective way to change your perspective and improve your performance.

Used Car Dealers Using Instagram, Twitter, and Facebook to build trust and community linkage. Although most franchise dealers have finally boarded the train of progress into the digital age, used car dealers have been slow to buy a ticket. As a conte

If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone wants everything NOW! Just look at the leader of the pack, Amazon. With this market powerhouse it’s all about same day or 2-day delivery. I ca

Reducing costs and maximizing efficiency are essential exercises for any business aiming to increase revenue and grow profitability. There are many traps and bad habits that companies often fall into that can cause unnecessary amounts of revenue to l

Employee turnover continues to be a problem in many dealerships, and especially in fixed ops. The ability to attract and retain service technicians, for example, is a problem so prevalent that in a recent Carlisle Dealer Principal Survey, more than 4