Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear

Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they consider the options when shopping for a new car—each vehicle equipped with an array of features. The dopamine rush floods the br

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Mark

SpinCar CEO Devin Daly shares a good starting point in inventory merchandising in this short video blog.

I’ve worked in customer service my entire life and I’ve seen first-hand how powerful a good check-in process can be at generating results. Well, at one dealership we received feedback from some customers that the check-in process was just

Failure is a fact of life. Don’t let this scare you though; failing is not the end of the world. Failure is an opportunity for personal and professional development and a chance to learn from our experiences. Failing allows us to see our streng

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If

In this Freebie Friday Quick Tip, ELEAD1ONE Partner Bill Wittenmyer shares tips for building and fostering an atmosphere of loyalty within automotive dealership teams. It all starts with leadership.