We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. Do you remember the game “telephone” we used to play when we were teenagers? The leader whispers a sentence into the ear of the person next to them. Then that person...
By Jeremy Beck, VP Sales Operations, APCO Holdings LLC/EasyCare In the last two years, auto dealerships have become more transparent than ever before. By transparent, I am referring to the practice of giving car shoppers information they want without requiring them to...
By Alex Melen, Co-Founder, SmartSites Your dealership is most likely losing out on its most valuable traffic channel: Organic! To reach more in-market shoppers, you’ll want to focus on Local SEO. How to Reach In-Market Car Shoppers Search engines –...
By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership’s marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring...
