By Sean Reyes, Chief Marketing Officer, Recall Masters For decades, dealerships have followed a specific formula when dealing with car shoppers. Why? Because, for the most part, it worked and led to not only a sale but a transaction that would ultimately result in...
By Arnold Tijerina, Director of Business Development, Dealer World In this day of shrinking front-end margins on vehicles, you have dealers increasingly battling it out at auction for used car acquisitions and customers demanding a more streamlined buying process....
By Lauren Donalson, Senior Director of National Accounts, PureCars Although the pandemic was still a major force in the world, the automotive industry entered 2021 having rebounded from the earliest days of the shutdowns. If anything, automotive brands and dealers...
News announcement from LESA Automotive As Next-Gen consumers come of age, video as a motivational and purchasing tool is on the rise. What is the current impact of video for automotive dealers as they look more and more to online platforms to market and sell their...
By Billy Reynolds, Regional VP of Elead CRM, CDK Global In automotive retail, data is your dealership’s most valuable asset. When that data doesn’t get the routine maintenance it needs, both your customers and bottom line will feel it. With today’s advanced software,...
