Drive More Sales. Increase Profit. Stay Ahead.
Rising costs, changing consumer behavior and rapid technology shifts are reshaping auto retail. Digital Dealer delivers the education, connections and solutions your dealership needs to stay competitive. Every session is built around your operations, not vendor pitches. Every conversation connects you with peers and partners who move your store forward.
You come to solve specific problems. You leave with a short list of changes to make Monday morning and the confidence the trip counted.
Solve the Problems That Cost You Sales
Today’s buyers expect fast responses, personalized communication, and a frictionless buying experience. Digital Dealer helps your team deliver all three.
You’ll learn how to:
- Increase lead-to-appointment conversion
- Improve follow-up and response times
- Reduce unworked and aged leads
- Optimize CRM workflows
- Create stronger online-to-showroom handoffs
- Improve BDC and sales team accountability
- Use AI and automation without losing the personal touch
- Build digital retail processes that help customers buy faster
What You Get at Digital Dealer
Dealer-Led Education
You get unbiased, actionable insights from the people who run dealerships like yours. Sessions come from retail practitioners, not sales decks. Attend 45-minute sessions and hands-on Learning Labs with takeaways you can apply the same week. No product promotions, just real value you take back to the store.
AI and Innovation
AI is on the dealer agenda, and Digital Dealer puts it to work. Dedicated AI tracks and Learning Labs replace passive sessions with live workflows you build before you leave Detroit. You assess the vendor landscape, benchmark your tech stack against peers and walk out with automation you can deploy immediately.
Peer Networking
Every part of the event makes connections easier and more meaningful, from structured networking moments to organic conversations on the show floor. You meet GMs, marketing directors, service leaders and BDC managers facing the same pressures you do.
Measurable ROI
Digital Dealer is where dealership leaders uncover strategies that drive more vehicle sales, higher margins and long-term growth. You come to solve specific problems: lower cost per acquisition, tighter follow-up, better service retention. You leave with strategies tied to the numbers you track every day.
Who Should Attend Digital Dealer?
- Dealer Principals & General Managers
- Sales Managers
- Marketing Directors
- BDC & Internet Managers
- Fixed Operations Leaders
- Service & Parts Directors
- CRM & Digital Retail Leaders
- Automotive Technology Professionals
What You'll Take Home
✔ Practical strategies to improve dealership performance
✔ New ideas to increase sales and profitability
✔ Technology solutions that save time and improve efficiency
✔ Actionable AI insights for today’s dealership
✔ Connections with industry peers and partners
Ready to Move Your Dealership Forward?
Join thousands of automotive professionals at Digital Dealer Conference & Expo 2026 in Detroit. Whether you’re looking to generate more leads, improve operations, increase profitability, or prepare your dealership for what’s next, you’ll find the education, technology, and connections to make it happen.
Register today and secure your spot.