Physicist, historian and philosopher Thomas Kuhn fathered, defined and popularized the concept of a “paradigm shift” in the 1960s. He argued that advancement is not evolutionary but rather a “series of peaceful interludes punctuated by intellectually violent revolutions.” And when that happens, “one conceptual worldview is replaced by another.”
The shift in my F&I paradigm began innocently enough. See, a few years ago, I was in the market for an iPad. My daughter Annie convinced me to get it from an Apple Store instead of my favorite big-box retailer.
Despite it being a busy Saturday, we were greeted within minutes of our arrival at the local Apple Store. The specialist quizzed me about how I intended to use the device and my product knowledge. Then, using her own iPad, she showed me a menu of cases, stands and service-contract options tailored to my needs. Once I made my selection, I signed and paid right on the iPad. The specialist then offered to print out or email me my receipt.
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