Posts
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Social Media vs Broadcast Media
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: 3 Facebook Hacks – How to Get More Engagement
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
Posts
Data & AnalyticsDealer/GM NewsDigital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesTrending Industry News
Digital Dealer 27 Takeaways: Going Beyond Personalization
By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing st
Sep 18, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Video is Everywhere!
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely ov
Sep 5, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Is it Time to Take a New Look at Facebook Ads?
By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because
Sep 5, 2019
Posts
Data & AnalyticsMarketing & AdvertisingMarketing StrategiesResearchSales & MarketingTrending Industry News
Reaching the Older Consumers
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — b
Sep 4, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesReputation ManagementSearch Engine MarketingSearch Engine OptimizationTrending Industry News
One-on-One Google Review Success
What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,
Sep 4, 2019
Posts
Dealer ManagementDealer Ops & LeadershipEveryoneMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales StrategiesTrending Industry News
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you
Sep 3, 2019
Posts
Data & AnalyticsDealer ManagementDealer Ops & LeadershipMarketing & AdvertisingMarketing StrategiesTechnologyTrending Industry News
Mastering Facebook’s New Ad Relevance Diagnostics
By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. Whi
Sep 3, 2019